About
The Miracle Inn will be a place to gather - online and in real life - to design, deliver, and spread new cultural approaches to environmentalism.
Core to the approach are efforts to tackle hyper-individualism - one of the central problems of our time - and efforts to nurture interdependence.
Why individualism?
Individualism is an ideology, it has been forced upon us. In just under five decades, it has transformed who we are. The effect has been some parts good (very good), some parts utterly toxic. Increasingly it is the latter. Individualism is now in overdrive (it is hyper-individualism), society is fragmenting, and it is taking the planet down with it. None of this is inevitable, hyper-individualism needs can be reined in.
Why interdependence?
“Interdependence represents the delicate dance of mutual reliance and support within relationships. Unlike the notion of rugged independence, interdependence acknowledges the inherent interconnectedness of individuals and celebrates the strength found in collaboration” (Cara Gardenswartz). The emphasis is on striking a balance between supporting one another while still maintaining one’s own individual identity. To embrace this way of thinking is to embrace the idea of the interdependent self.
Critically, interdependence is distinct as a goal from ‘collectivism’ which, in times of hyper-individualism, can manifest as parochial and sometimes politicised tribes who exist in competition with one another. Interdependence does not ask us give ourselves up entirely to society, or to a cause like ‘the climate’, it asks us to only somewhat give ourselves up. This is a defining feature, and is done in recognition of the fact that individualism is not all bad. What interdependence keeps in mind is that we can (and should) be concerned with both the self and the bigger-than-self simultaneously.
How do we do this?
How can we tackle hyper-individualism and nuture interdependence?
The ‘how’ will not emerge from one person, it will emerge (and is emerging) from a collective, from a growing movement, the emergent ‘Movement for Interdependence’. The Miracle Inn is conceived as a place for this movement to gather, to share, and to learn; a place to commune, to collaborate, and to grow. As a membership, we will - step by step - figure out the ‘how’ and test our approaches and strategies through projects and campaigns.
Is this for me?
‘Tackling hyper-individualism’ isn’t something educators, NGOs, and activists tend to state as an activity on their websites, or in their funding applications, but it is often what is happening beneath the surface of the work they are doing. If you are concerned about hyper-individualism you are likely already doing something about it. It might be work that is occupying every waking hour of your day, but equally it might be something small, barely even perceptible. Whatever it is, it is part of The Movement for Interdependence that seems to be emerging.
Further reading
WELCOME to The Miracle Inn
Who is behind The Miracle Inn
BLOG: What is interdependence and why do we need a movement for it?
BLOG: Am I already part of The Movement for Interdependence?
BLOG: Individualism: a reading list
Launching spring 2026
Right now, The Miracle Inn is an idea. If it gains enough interest, it will launch officially as a CIC and membership organisation in spring 2026. ‘Enough interest’ is 500+ e-newsletter subscribers. If we reach that number by the end of winter, The Miracle Inn will go live.
Over the coming weeks, via online meetings, real life meet ups, the blog, and the newsletter, we will workshop further what The Miracle Inn will be and how it will be structured. We welcome all feedback, please get in touch via our contact page.
Who is behind The Miracle Inn?
I’m Dr. Morgan Phillips, an educator and environmentalist from west Wales. I’m a husband, dad, brother, friend, and part of (not separate from) the environments I live in. I’ve worked in the climate change and sustainability sector for 20+ years for, amongst others, Global Footsteps, Keep Britain Tidy, The Glacier Trust, and Global Action Plan. My specialisms are Sustainability Education and Climate Change Adaptation, but I have worked on community building projects, fundraising, organisational strategy and hold numerous trustee, governor, and advisor roles for NGOs and schools in England and Wales. I’ve also worked in a pub :) It was, in fact, my first ever job and I loved it.
I am attempting to set up The Miracle Inn in an attempt to advance an approach to environmentalism and social change that I think is now needed and starting to emerge. As laid out on the homepage of this site, I made the case for a new approach in a TEDx talk last year titled Why is environmentalism failing? (watch below, or read the transcript). It resonated with a lot of people, so I hope The Miracle Inn will resonate too.
Building a team
The Miracle Inn is starting from scratch. I am very grateful for the fantastic advice I’ve already had from friends and colleagues - this project already feels more like a ‘we’ rather than ‘I’, and a ‘we’ is what it will always be. The aim is to set The Miracle Inn up as a Community Interest Company in spring 2026.
Over the next two months, to support this process, I would like to establish a small and diverse advisory board - The Miracle Inn needs a team. If you like the sound of The Miracle Inn and want to help shape it from the very start, please get in touch.
Membership
The Miracle Inn will be a membership organisation and will be member-led. I want to keep barriers to entry as low as possible, but there will be a small annual membership fee. Constituting The Miracle Inn as a not-for-profit Community Interest Company means that all income will be spent on the activities of The Miracle Inn. Once established and formally constituted, The Miracle Inn, will be able to seek additional funding from supporters, trusts and foundations and through partnerships with aligned businesses - for example those who run real world third spaces. As income and activity grows, The Miracle Inn will be able to employ a staff team.